Washington Bloodmobile Comes Up With The Greatest Marketing Idea Ever

by January 13, 2010 1934 Views

In what can only be described as the greatest marketing idea ever, Cascade Regional Blood Services in Tacoma, Washington has guaranteed they’ll see a huge increase in residents donating blood.

Their plan?

Give a pint of blood, get a pint of beer.

Beautiful in it’s simplicity, yet a lock to be highly effective and successful.  Donors age 21 or over are given a coupon for a free pint of beer when they donate a pint of the red stuff.  The coupon can then be redeemed at local pubs and restaurants, but only after the blood drive has been over for at least four hours.

It’s a win-win situation for everyone.  The blood center gets more donors, and local businesses receive more patronage.

In a nutshell–brilliant.

[WHDH.com]

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by C. S. Magor - Jan 13, 2010

by C. S. Magor - Jan 14, 2010

Jeff Greenwell is the writer/editor of Last Angry Fan. Jeff has been known to rock a Speedo while belting out Robert Goulet tunes from his front porch, and in his spare time he enjoys capturing and training feral goats to be his minions. Also known to dig a nice brick of cheese from time to time.
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    14 January 2010 at 11:05 am
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    […] This post was mentioned on Twitter by Indrid Cold and Alltop, Aggie Greiter. Aggie Greiter said: Washington Bloodmobile Comes Up With The Greatest Marketing Idea Ever http://bit.ly/8o9Ax0 Oddities.alltop.com […]

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