Man Sues Deodorant Maker Over Seven Year Dry Spell

axe
UPDATE: This has been confirmed as a hoax.
An Indian man is suing Unilever after seven years of using a deodorant manufactured by the company failed to deliver him a girlfriend.

Vaibhav Bev has been a user of Axe deodorant since 2002. Bev claims that the company’s promotional material gave him the expectation that by using their products, marketed variously around the world as Axe and Lynx, he would be able to find a girlfriend; but for seven years they failed to do so.

In his own words:

I used it for seven years but no girl came to me.

For the “depression and psychological damage” that has resulted from his disappointment, Bev is seeking $100,000 in damages.

Unilever has reportedly been advised to settle the matter out of court by Indian compensation lawyer Ram Jethmalani.

Jethmalani’s reasoning for this was that the argument that Bev was unable to find a girlfriend because he was unattractive could be easily countered:

In fact, some of the best-looking women have been known to marry and date absolutely ghoulish guys.

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C.S. Magor is the editor-in-chief and a reporter at large for We Interrupt and Uberreview. He currently resides in the Japanese countryside approximately two hours from Tokyo - where he has spent the better part of a decade testing his hypothesis that Japan is neither as quirky nor as interesting as others would have you believe.
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  • Tweets that mention Man Sues Deodorant Maker Over Seven Year Dry Spell | We Interrupt — Topsy.com
    2 November 2009 at 8:56 am
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    […] This post was mentioned on Twitter by Larry Collins and weinterrupt.com, Harshay Buradkar. Harshay Buradkar said: RT @weinterrupt Man Sues Deodorant Maker Over Seven Year Dry Spell http://su.pr/2cc3K7 […]

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