New Zealand’s DDB Auckland ad agency has taken guerrilla marketing to a new level. They’ve created an ad campaign for clothing chain, Superette, that uses indented plates on public benches.
These benches are at bus stops, mall and parks, and they’re designed to imprint the message on the thighs of the people who sit on them. You sit and when you get up the back of your thighs say “Short shorts on sale Superette.”
Imprints last roughly an hour and so far no complaints have been reported. Perhaps that’s because you’ll only be a walking advertisement if you are wearing short shorts. Branded seats creating walking billboards… free media at it’s finest.