Shane Drew

  • ‘United Breaks Guitars’ – a lesson in public relations disasters

    Dave Carroll, a riled Canadian musician accused United Airlines of breaking his prized guitar and decided to take his revenge via youtube. The talented musician wrote a song that has become an internet hit and a public relations disaster for the airline. The title of the song is a marketing nightmare for a start....
  • Sing the anthem right, or pay a high price.

    Philippine law-makers are attempting to raise the bar when it comes to singing their country’s national anthem. Known for their passionate singing and nationalistic pride, singing the national anthem is about to get a little more difficult, especially if you get it wrong. Why? Because not singing it ‘right’, or ‘modifying...
  • A move to ban Santa

    The red-suited, white-bearded Santa Claus who most people are familiar with was first depicted by American author Washington Irving, who drew an image of a jolly Dutchman. This was then modified by a German immigrant called Thomas Nast, who drew a plump Santa with red clothing for Harper’s Weekly....
  • Girlfriend or Jail? Jail of course.

    Armed with a butcher’s knife, Tasmanian, Craig Douglas Allen demanded that a 22 -year -old male attendant hand over money at a local service station. His reward was $450 in notes. He was however caught walking along the road. Allen pleaded guilty to one count of armed robbery committed at a Bridgewater...
  • Technology: helping tourists cheat on vacation

    Staff at Longleat Safari Park’s Hedge Maze, in Wiltshire, south-western England became increasingly curious when guests to the tourist attraction started exiting from the labyrinth in minutes instead of taking the usual 90 minutes to complete. Impatient visitors began turning to the technology in their pockets. This resulted in them finding...
  • Safe sex creates plumbing nightmare

    Commonwealth Games chief Mike Fennell has no problems with the plumbing at the commonwealth games being clogged with used condoms, as long as the competitors are engaging in safe sex. Basically, everyone could be up to their knees in excrement, as long as the competitors are ‘happy’ and keeping things...
  • Presidential Seal goes AWOL during speech

    What was rather humorous to some, was no doubt a nightmare to the person who had the job of securing Obama’s presidential seal on his lectern. Having the seal fall off and crash to the stage, as he delivered a speech to Fortune magazine’s Most Powerful Women Summit, is...
  • What were they thinking? [Israeli tourism video]

    There is nothing you can really say about this video other than: What were they thinking? I’d love to know how they ‘sold’ this to the tourism department. No doubt it was one of those ‘good ideas at the time’, instead it has quickly become one of those ‘cringe moments’ in advertising...
  • Wanted: Crowd for Commonwealth Games

    The Commonwealth Games has a big lack of fans. Australia’s netballers began their Delhi campaign at the Thyagaraj Sports Complex beating Samoa,  and watched by an official attendance of 58 people. It was only that about 50 officials were also in attendance, that the numbers swelled to triple figures. Although it is...