While the thought of smearing newborn baby placenta over one’s face is enough to make most of us want to heave, a cosmetic product made from the organ has well-to-do women in Dubai forking out the Dirhams.
Sky News reports that a 60-minute treatment costs as much as $270. A typical course of treatment involves three applications in one week and one a month later.
British beautician Mona Mirza describes the perceived benefit:
The main reason why human placenta is effective is because it is bio-identical to our own physiology. The moment the molecule is put on the skin it penetrates and absorbs directly into your skin. Your own collagen starts to mimic the baby collagen and cells that are going in. It is not a foreign body. The mimicking process continues for about three months after your first treatment, so it’s absolutely ideal.
The facials are produced by an American manufacturer that claims to source voluntarily donated afterbirth from Russian babies.
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