Speed, a small town in the rural areas of Victoria with a population of 45, is changing its name to Speedkills for the month of March. The objective is to make speeding down roadways as socially unacceptable as drinking alcohol and driving.
While it may sound silly to some but the idea has proven popular.
To really get their point across the tiny town took to television and social networking sites saying they’d make the name change if they got 10,000 Facebook fans.
They hit that number in 24 hours and currently sit at 34,000 supporters.
The initiative was brought to the residents by the Victoria Transport Accident Commission (TAC) who funded the media campaign.