A small airline named Samoa Air, based in you’ve guessed it, Samoa, has begun to charge passengers by weight. As of January 1st 2013, they’ve been charging between 1.32 and 3.80 Talas (about .57¢ to 1.69$ Canadian) per kilogram.
The company’s chairman Chris Langton says the move, a bold one, is to promote weight loss and fight extra fuel costs. He also claims the general clientele his company holds, has embraced this new way of billing as it’s marketed as “Pay only for what you weigh.”
Samoa Air operates a fleet of Islanders BN2As as well as a Cessna, and connects some of the small Pacific islands with some other nations in the area. They’re also about to begin offering flights out to Tonga and the Cook Islands.
According to an WHO research dating back to 2007, as much as 75% of the urban Samoa dwellers were overweight or even obese.
I’d love to see their buses at rush hour…