LG viral ad uses CCTV video of crime to sell product, brilliant

now here's a company that makes crime pay

This is absolutely brilliant. Brilliant marketing and a very brilliant viral ad.

Electronics company LG is using what appears to be a attempted robbery to promote one of it’s products. If I tell you which product it will truly ruin the surprise.

Watch the video and see the bold faced criminal stare directly into the camera and watch until the reveal at the end. Then watch again to realize it was there the whole time. You’ll understand when you watch. (If you haven’t gotten my point you seriously need to watch this.)

The CCTV commercial is proving an online hit – it’s gotten more than 3.5 million views on Youtube.

And to think – the company didn’t have to pay a lot in production costs. Source.  Picture.